Yep, you have to brand yourself!  OK you walk into a shop to buy a tablet.  A friendly service person will approach you and ask how can I help you? I want one of those hi-tech tablets.  The service person replies, "this is a chemist,  I think you need to go to an electronic device store!"   What I am finding is youth are applying to everything and anything without having any comprehension who they are and what they are looking for!  Some sense of where they want to go!  More to come..................

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